You should understand your ‘why’. Your landing page’s goal should be central to your message. This first piece foreshadows the core of your message, but it’s far from complete.

A crucial second step is finessing your messaging. How your brand comes across to your target audience or potential clients has the potential to create leads and even convert them to clients. Think about audience expectations, the relationship they have with your brand online and offline, and the impression you’d like to leave.

Thirdly, you have to write. It’s easier said than done, but the words must be put on the page. Copywriting for web pages is more art than it is a science. You’re writing for human audiences, after all.

I’d love to tell you all about it here, but I think you’d rather see something. Here’s an example of crème writing for a consulting business landing page.