Landing Page Copy
💡Writing web copy can be grueling. You know what you want to say, but the moment your fingers hit that keyboard, you find out how you say something matters as much as what you’re saying.
💡 A good place to start is understanding your why. What your landing page wants to achieve should be central to your message. This first piece foreshadows your core, but it’s far from complete.
💡A crucial second step is finessing your messaging. It’s especially important how your firm comes across to prospective clients. Copywriting for web pages is more art than it is a science. You’re writing for human audiences, after all.
💡I’d love to tell you all about it here, but I think you’d rather see something. Here’s an example of crème writing for a business landing page.
Create Memorable Landing Pages.
Crafting audience experiences that are will generate genuine interest.
Email Copywriting
💡Emails can be fun reminders of why your audience values your business. For some, it’s about providing crucial information about the latest updates to your App, while others would like more people to download their newsletter.
💡You might find that even after writing a thousand emails, no one responds to any or acts on the information you just shared. This can be very discouraging, but there is a method to writing great emails.
- A great subject line
- Personalized greeting
- Lean in on your brand persona
- A great CTA
💡Here’s an example of an email from a fictional podcast called ‘All the Tea’ that embodies these qualities.
